GVC Holdings selects agency to grow presence of Bwin brand_1 admin, March 21, 2024 Global online gambling operator GVC Holdings has selected sports marketing firm Bartle Bogle Hegarty Sport (BBH Sport) to serve as the lead creative agency for its Bwin online sports betting brand. The deal represents BBH Sport’s most recent in the sports betting sector since it helped produce the “It’s A Ladbrokes Life” campaign for online sportsbook and gambling domain Ladbrokes in 2014, with the London-based agency now set to help Bwin consolidate and grow its already formidable position in European markets such as Spain, Germany, France, Italy, and Belgium. “Sport, betting and an iconic brand with huge ambitions for game-changing creativity; opportunities don’t come any more exciting,” read a statement from Ewan Paterson from BBH Sport. “We’re t… Read More >